Alba Abiad is a half Spanish-half Syrian architect, graduated from ETSAB (Barcelona). She lived in India, Japan, China, Austria, Greece and Spain studying and working with renowned architects and artists such as Bijoy Jain, Kengo Kuma, Arata Isozaki, Riken Yamamoto, Ricardo Bofill. In a permanent state of movement, she works with natural materials that emerge from the ground and return back to the ground, like the human body.
We create inspirational brands through three creative practices: art direction, branding and the creation of spaces.
In our work we seek to order the attributes, qualities, history and beauty of a brand to give it an unexpected yet personal message, around which we can build a lasting and elegant image. Our clients want to build a universe of new images that convey honesty and credibility. To achieve this, we look for useful and simple solutions that are visually clear and meet their needs. We are based on simplicity and familiar languages, taking into account the imperfection and the wabi sabi philosophy. We are always researching and documenting ideas that will be eventually realised as something new and original.