About Claudia
Co-founder and creative director of Pool Practice
http://pool-practice.com
Current city: Berlin
Co-founder and creative director of Pool Practice
 

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People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with beauty, fashion, food and lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.
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Berlin based director and illustrator, founder of studio Maison Vignaux with Jacqueline Vignaux.
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Born in a small city in Finland, Riikka now lives and works as an illustrator in Berlin, Germany, where she also earned her Masters in Illustration at the Berlin University of Arts. She has worked for clients including ZEIT Campus, Der Spiegel, Plansponsor, Handelsblatt, Psychologie Heute, Hohe Luft, Daily Telegraph and Nido.
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Marc Philip van Kempen (1979) is a Dutch artist living in Amsterdam and Berlin. Much of his practice consists out of life-sized threedimensional reconstructions of media images that result in a kind of ‘spatial collage’. His work brings elements of photography, sculpture and new media together in unconventional ways, challenging the viewers perspective.
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