About Claudia
Co-founder and creative director of Pool Practice
http://pool-practice.com
Current city: Berlin
Co-founder and creative director of Pool Practice
 

More People in Berlin 175

I am an independent Art Director born in Düsseldorf and based in Berlin since 16 years. I started working in advertising agencies and from there I build up my own business. Since 1 year I am working on my business “Angry Calamari” gathering my own clients and freelancing in agencies. This gives me the freedom to work remotely which satisfies me and gives me great international input.
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Lisa Wassmann born and raised in WestBerlin, Germany in 1981, where she still lives and works. She has been a professional photographer for over six years. While during the last few years she traveled the globe for her photoshots, she now puts her focus on a new photographic project which contains her intimate personal view in and about the extremly fast changing city Berlin, which is beautiful and sad at the same time.
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Ümit Caglar is an interior architect and designer specialised in interior architecture, furniture design, yacht design and media & digital arts. Thanks to his multidisciplinary training he likes to space across design fields and artistic approaches. He was raised by a carpenter family, and he is now following their footsteps. Thanks to the creative atmosphere he grew up in, he worked towards defining his own design language. Ümit’s approach seeks to combine organic lines with natural shapes and materials. He is especially fascinated by merging traditional craftsmanship with new technologies to achieve an innovative design.
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Hello, I am cultural director for a few hotel projects we have in Tulum (Tulum Treehouse) and Ibiza (La Granja ) we are also building a campus in Berlin around art, design and innovation. 
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People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with beauty, fashion, food and lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.
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