About Claudia
Co-founder and creative director of Pool Practice
http://pool-practice.com
Current city: Berlin
Co-founder and creative director of Pool Practice
 

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Architekt Architektur
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People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with beauty, fashion, food and lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.
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He is the co-founder of Paleworks Studio which focuses on the variety of producing—in the areas of art, architecture, and design. His multidisciplinary approach creates a base for art direction, identity design, branding, photography, art installations, product, and fashion design. His education started with two bachelor degrees -in textile engineering and graphic design- and was followed up with the Master’s Degree Course in Media Art at Bauhaus-Universität Weimar—where he also worked as a lecturer. His practice gives a range of creative services—from digital, spatial, editorial design to branding & typography. He creates projects in cultural and commercial fields both based on aesthetics and functionality.
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Illustrator from Berlin
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Victoria Bee is an Image and props Maker. Specialized on crafted illustration, window display and stop-motion props. Originally from Belgium.
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