About Claudia
Co-founder and creative director of Pool Practice
http://pool-practice.com
Current city: Berlin
Co-founder and creative director of Pool Practice
 

More People in Berlin 175

I'm a Berlin-based freelance arts writer and editor. My writing has been published by i-D, Elle.com, artnet News, Artsy and Frieze, among others, and I've edited books for various institutions, including SAVVY Contemporary, Berlin and Iwalewahaus at the Universität Bayreuth. I was previously the art and music editor at Interview Magazine in New York.
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People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with beauty, fashion, food and lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.
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Hayo Gebauer is an industrial designer whose works reflect on the mundane object. A quirky fascination for order or subtle references to known archetypes are among the shape defining details. He lives in Berlin and works on self-initiated and commissioned projects.
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✺ Brand & Motion Designer from Italy based in Berlin ➫ In love with colorful & unique designs that bring positive energy to a chaotic world ❥ In love with cycling! ✳︎
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