About Claudia
Co-founder and creative director of Pool Practice
http://pool-practice.com
Current city: Berlin
Co-founder and creative director of Pool Practice
 

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Claudia Rafael is an Art Director and Digital Artist. She specializes in the intuitive development of unique visual solutions in the field of music, fashion, art and culture and provides highly recognizable visual communication for individuals and institutions on projects varying in scale and complexity. Her work as a digital artist focuses on issues of technology, extended and mixed realities. Rafael is interested in investigating how, "digitalism forms new aesthetics" related to nature, art and popular culture. She advocates for an emancipatory use of digital tools like AR that can transcend prevailing social norms on beauty through offering alternative possibilities of (self)imagination to everyone — not only for the virtual but ultimately in the physical world.
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She has a bachelor’s degree in urban planning and a master’s degree in public art. She has opened her own lecture series named Seeking Unseen at Bauhaus-Universität Weimar. She is the co-founder of Paleworks, a studio & brand focusing on the variety of producing—in the areas of art, architecture, and design. She established urbanbacklog, a blog based on visual impressions about the cities. Her profession ranges from writing to styling, product design to architectural photography.
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Curator and Producer from Berlin
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Joa is the founder and owner of Studio Joa Herrenknecht - a design studio and consultancy based in Berlin. The studio works on accessory, lamp and furniture design objects. Clients include DWR, Bolia DK, Warm Nordic, MUNK Collective and others. Besides working on product design projects the studio also works on packaging and spacial design projects. The award winning Studio was founded by Joa Herrenknecht 2012 and has been named one of 50 best studios in Germany by AD Magazine and L'Officiel Paris. It is also published in the book 'Best of German Interior Design' by Distanz Verlag, 2017. Slowly establishing itself in the creative German design scene.
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Tobias Rechsteiner is a type and graphic designer travelling between Berlin and Basel. He co-founded prolog.work a digital design studio in Basel, designs typefaces for Grilli Type and is currently doing an Innovation & Management MBA in Berlin. 
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