Claudia Rafael is an Art Director and Digital Artist. She specializes in the intuitive development of unique visual solutions in the field of music, fashion, art and culture and provides highly recognizable visual communication for individuals and institutions on projects varying in scale and complexity. Her work as a digital artist focuses on issues of technology, extended and mixed realities. Rafael is interested in investigating how, “digitalism forms new aesthetics” related to nature, art and popular culture. She advocates for an emancipatory use of digital tools like AR that can transcend prevailing social norms on beauty through offering alternative possibilities of (self)imagination to everyone — not only for the virtual but ultimately in the physical world.