People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with beauty, fashion, food and lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.

Kuenstlerhaus Bethanien 

Claudia Klein, born in Freiburg, Germany, is a photographer who lives and works in Zurich and Berlin. She is known for her deeply personal and playful view of the human body. She has portrayed contemporary artists and actors, such as John Baldessari, David Hockney, Tomi  Ungerer, Roe Ethridge, Martin Eder, Ronald Zehrfeld, Ursina Lardi and Hannelore Hoger. Her images appear in various magazines, including Zeit Magazine, SZ-Magazin, L’officiel hommes,   Sleek and Monopol. She works for international clients among them Vitra, Volkswagen, ETH Zurich La Biosthéthique Paris and Stilwerk.

I'm a Berlin-based freelance arts writer and editor. My writing has been published by i-D, Elle.com, artnet News, Artsy and Frieze, among others, and I've edited books for various institutions, including SAVVY Contemporary, Berlin and Iwalewahaus at the Universität Bayreuth. I was previously the art and music editor at Interview Magazine in New York.

visual artist