People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with beauty, fashion, food and lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.

Hello, I am cultural director for a few hotel projects we have in Tulum (Tulum Treehouse) and Ibiza (La Granja ) we are also building a campus in Berlin around art, design and innovation. 

Co-founder and creative director of Pool Practice

Born in a small city in Finland, Riikka now lives and works as an illustrator in Berlin, Germany, where she also earned her Masters in Illustration at the Berlin University of Arts. She has worked for clients including ZEIT Campus, Der Spiegel, Plansponsor, Handelsblatt, Psychologie Heute, Hohe Luft, Daily Telegraph and Nido.

I am mad about the forest, the fog, the sea. There is an halo in the details that appear in my photographs. Nothing is casual in the silence of melancholy living in the mood I capture. My private life affects the shoot. I grew up in a volcanic island called Tenerife plenty of nature and energy. I came to Berlin in 2008 after finishing my Journalism Bachelor´s degree in Madrid, I also studied Photo Edition at the Ostkreuzschule in Berlin and nowadays I am working as photo editor and photographer.