Art Director / Designer based in San Francisco

A NY-based multidisciplinary visual communicator with a rational visual methodology. My most interest in visual practice is to bring the essence of beautification from nature and make them practical and joyful. Currently, he works as freelance AD/designer for various project that small to big such as NIKE, NIKE NYC, SAMSUNG, DESCENTE, ROBLOX in USA and run a design studio Smile Flower in Seoul, Korea.

Art direction and still life photography

Pieter Boels is a graphic artist looking for meaning in the shapes of language and the language of shapes. His work is an amalgam of graphic design, illustrative hand lettering and calligraphy, with a strong aesthetic sensibility. Working with both analog and digital tools, he's always striving to create something that resonates with people, and to make them do a double take. Since 2012 Pieter runs a one-man studio in Antwerp, Belgium. The projects he engages in range from large and commercial to tiny and artistic (or the other way round) for local and international collaborators, and himself. Together with his partner, Pieter curates a small space for art & design called Rosewood.

Academic Head - Cape Town Creative Academy (www.ctca.co.za) Associate - Creative Leadership Consultancy (www.creativeleaderhsipconsultancy.com)