I am a global trotter with shoes and books in 3 different cities - Toronto, London, and Lisbon. I live to dance, and dance to live. I play the cello, follow a plant-based diet, and can speak Portuguese, Spanish, English, and basic French. Now on a more serious note... My path to Creative Director started in Lisbon, Portugal, and has taken me to many places since, including Vancouver; London, England; and Toronto. It all started in 2011 when I landed my first job at a book publisher designing educational flash games for textbook CDROMs. Since then, I've been developing my career as a creative director, working for Unit9, Nexus, and now Jam3, designing interactive storytelling projects in AR, web, and experiential tech for clients such as Google, MArc Jacobs, Samsung, Amazon, Estee Lauder, Pepsi, TikTok, Netflix, and Adidas. In between I headed the digital department at Warner Bros. Records (UK), where I focused on content strategy, creative direction, and driving digital storytelling and innovation for artists campaigns such as Muse, Liam Gallagher, and Dua Lipa; After work, I volunteer my time and give back to the community and industry by being involved in multiple mentorship programs in Portugal, the UK, and Canada. I also provide pro-bono services to nonprofits such as Help Heal Humanity, A Woman’s Worth, and One Cause a Day and have developed my personal project ReMIND Academy, a community-based learning program that stimulates critical thinking and creativity in young people from disadvantaged backgrounds. I hold a BA in Communication Design, an MA in New Media, a Diploma in Digital Design, and a TEFL certificate.

Creative Director

director | photographer

I did Cultural Studies at Goldsmiths College in London, and History and Aesthetics of Contemporary Art in Madrid and Barcelona. I’ve worked in a magazine, an art gallery, an international art biennial, a museum, a news agency and a university. At some point in my life I realized that my dream job didn’t exist so I decided to invent it. I work as Content Director in visualMAG, an online cultural magazine that emerges from the fascinating encounter of the Internet and the creative industries. But that is only the beginning. The second part of the project, visualMANIAC, will magically appear in a few months. You're gonna love it.

Creative Director with 20+ years of global experience in building identities and brands that achieve business success.