Hi! I am a creative director and photographer living between Brooklyn, NY and Vancouver, BC.

Parasto Backman is the founder of Studio Parasto Backman, a Stockholm based graphic design studio. She mixes commissions with self-initiated projects and her clients include art galleries, theaters, publishers, museums, fashion brands, film production companies etc. A central part of Parasto’s work process is about illuminating power structures in order to broaden the palette of graphic design and create space for other forms of expression, logics and references within the field. To go beyond Eurocentric traditions of thinking and making is her consistent baseline in all kinds of project attained. Since a few years back Parasto is also a Senior Lecturer of Visual Communication towards Graphic Design at Konstfack University of Arts, Craft & Design in Stockholm.

Graphic designer at Studio Flat, multidisciplinary design studio based in Lido di Camaiore, Tuscany IT

Creative Director - Common Knowledge

I am half Spanish, half English, and I lived in Iceland for five months. I don't like soggy bread and I really love roast dinners and tea. By day I try to be a creative copywriter, visual poet and voice over artist but most of the time it's just me juggling my life around. When I was little, I was told not to talk to strangers but now It has become my favorite hobby.