Creative Director

I’m Hekuran. Born in 1989, I’ve been in the advertising and design industry since 2011. In 2015, I graduated from the ADC Creative School, and since 2016, I’ve been working as a freelance Art Director for agencies and direct clients. In 2017, I became an SGD Expert Member. In early 2022, I completed further education in Interaction Design, and by mid-2022, I specialized in Generative AI, fascinated by the possibilities that artificial intelligence offers. Creativity is my passion and my drive. That’s why I go by the name SibeSiech.

I'm a self-taught filmmaker, photographer and writer. I aim to bring forth cultural awareness through captivating visuals and storytelling. Passionate about traveling and documenting the lives of others from around the globe, curating my experiences through various styles and mediums to shine a light on a multitude of background identities.

Photographer + Creator

Director - Designer - Animator - Thinker - Maker - Lover - Do'er ~ Marc William Smith. New Zealand born, New York sharpened, Los Angeles based. His 20 year career has spanned being trained by ~ and then leading ~ many of the world’s most respected names in visual storytelling craft. The last decade has seen Marc helm Creative Director + Head of Design roles for Oscar, Emmy, and D&AD winning global production studios. Currently serving as freelance Creative Director to the highest bidder.