Fictional Designer

Julie Piatt aka “SriMati” is a mystic mother, musician, artist, chef, author and healer who has lived her life immersed in devotion and expansive creativity. She is the founder and creator of SriMu; Do Life, Not Cheese. A sacred offering of healing our world, SriMu's mission is to create the best cheese in the world via an artisanal black label NOT cheese food offering that lavishly nourishes and sublimely satisfies every craving of cheese lovers everywhere. SriMu is the next evolution of cheese and is Universal; paleo, vegan, gluten free and dairy free.

Buenos Aires Based artist

Louise Mertens runs an art studio based in Antwerp, Belgium. Her work as an art director became a trademark of herself. The studio became a place where her personal artwork and carefully selected client work come together. Her visual world combines the admiration for human forms & futurism with purity, sophistication and the incomprehensible. Her eye for aesthetics leads to international client projects ranging from concepts, campaign visuals & creative direction. 

Julie Verhoeven is an artist and designer based in London. After studying fashion she began her career assisting John Galliano before working in the fashion industry as a designer, illustrator, creative director and tutor. Verhoeven’s own fashion label, Gibo by Julie Verhoeven, was launched in September 2002, and she went on to collaborate with global brands including, Louis Vuitton, Versace, Mulberry and H&M. Verhoeven has exhibited internationally since 2003, including solo shows at MU, Eindhoven, ZINGERpresents, Amsterdam, and Vera Gliem, Cologne with the publication of 3 books dedicated to her work, 'A Bit of Rough’, 'Fat- Bottomed Girls’ and 'Julie Verhoeven, Gas Book 13’. Portrait by Mauro Cocilio.