Freelance photographer Liz Johnson Arthur has worked for everyone from Sunday Times, Observer magazine, ID, Dazed & Confused, the Face, Fader magazine. Toured with M.I.A, Blur, Seun Kuti and Lady Gaga to name a few, and during all this time her Black Balloon Archive has been growing and growing - with no end in sight.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Polly Brown is a London based artist, and photographer. Having graduated from Central St Martins in 2009, after studying Fine Art & Conceptual Theory, Polly has worked throughout the art, fashion and music industry, creating concept lead visual projects. Polly's work often looks at the small unnoticed aspects of life and the world around us. Unpicking and re focusing on the small elements that make up a greater whole. Projects range from editorial, photo essays to short films. Clients have included ICA, Dazed and Confused, Kris Van Assche and DIESEL to name a few. Polly has an ongoing project called PLANTS which sees her photograph iconic brands office foliage. Originally commissioned by Ronnie's Woods Whisper Gallery the project includes some of the worlds largest corporations and is ever expanding.

Interior designer living and working from East London.

Media Entrepreneur Constantin Bjerke is the Founder and CEO of Crane.tv a story-telling company, which in 2011 was named a "top ten European start-up to watch in 2011" by the Wall Street Journal. Crane.tv is re-inventing cultural publishing as the first online video magazine for contemporary culture, with content also syndicated to a wide array of sites including the Huffington Post, Wallpaper*, and the New York Times reaching an influential, world-wide audience.