Nicole Chui is a freelance embroidery artist and designer based in Hackney. Her embroidery art is described as messy, brash, and disruptive. She has worked with the likes of Converse, Nike, Gal-dem and Parlophone. In 2019, she was named one of the future faces under 25 by the Evening Standard. 

Hey I'm a greek design director based in London

Art Director in London

Art Photographer

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond.