Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Deisgner & Creative Director based in London

Illustrator, Artist, Designer

Freelance photographer Liz Johnson Arthur has worked for everyone from Sunday Times, Observer magazine, ID, Dazed & Confused, the Face, Fader magazine. Toured with M.I.A, Blur, Seun Kuti and Lady Gaga to name a few, and during all this time her Black Balloon Archive has been growing and growing - with no end in sight.

I am a filmmaker and photographer from London. In 2009 I exhibited my reportage America project 88 Days at Bloomsbury's Orange Dot Gallery. Having recently finished a 35mm 15-minute short, I am now writing a feature film. I am also currently organising my next photographic exhibition, Sweet India, which I made last summer.