After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Simona Sharafudinov is an artist living and working in London. Born in Eastern Europe, emigrating to London at an early age she has been a Londoner for over two decades. 

I'm a multidisciplinary designer and co-founder of Horror Vacui Studio. A creative design studio & consultancy specializing in brand expression and visual identity within fashion, luxury and lifestyle.

Emily is a creative/ writer/ photographer/ filmmaker/ collector of junk, based in London.

Drummer in Metronomy and DJ at Soho Radio