Hattie Newman makes sets and images that live in advertisements, magazines, galleries, websites, books and many other places around the world. Hattie’s studio is a place where sketches and ideas quickly outgrow their pages and leap to life.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Large scale natural world images hand printed in his darkroom in East Sussex

Julie Verhoeven is an artist and designer based in London. After studying fashion she began her career assisting John Galliano before working in the fashion industry as a designer, illustrator, creative director and tutor. Verhoeven’s own fashion label, Gibo by Julie Verhoeven, was launched in September 2002, and she went on to collaborate with global brands including, Louis Vuitton, Versace, Mulberry and H&M. Verhoeven has exhibited internationally since 2003, including solo shows at MU, Eindhoven, ZINGERpresents, Amsterdam, and Vera Gliem, Cologne with the publication of 3 books dedicated to her work, 'A Bit of Rough’, 'Fat- Bottomed Girls’ and 'Julie Verhoeven, Gas Book 13’. Portrait by Mauro Cocilio.

Sirli Raitma is a London based photographer. Sirli’s images span portraiture, landscapes and interiors, but portraiture – especially involving ambiguity via costume or displacement – is her heartland.