mother * artist * author * shop owner www.shop-generalstore.com

Interior Designer, traveler, lover, food eater

Hector is a fashion photographer originally from Spain. He studied at Escola Massanna in Barcelona and assisted photographers Cesar Lucadamo, Txema Yeste, Enrique Badulescu, and Stephan Ach among others before beginning his career in photography. Clients include ZARA, Massimo Dutti, GQ, ELLE, Leica, Intermix, Carl F. Bucherer, The Last Magazine. VS, Loewe, and most recently, the United Nations. Hector is also the Co-Owner of BOON showroom in Paris.  Danielle is a model and designer from Los Angeles. She studied fashion design and has a BFA from Otis College of Art and Design. She is the  Co-Founder and designer for The Gilded Fox, a vintage inspired jewelry company. Her work has been featured in Galore mag, Buzzfeed, and Ellements magazine. Collaborations include Diptyque Beverly Hills, NARS. and PaliHouse. Hector and Danielle currently live in Los Angeles and New York. 

 I believe that jewelry should be a characteristic of the wearer; as distinct and individual as the person who wears it.  Always earthy and metal prominent, my form of design is to present a contemporary take on traditional items. Whether the project is to repurpose inherited pieces, design a custom item, or simply add to our collection, the process is very intentional. Since Sustainability and small-scale production is my main focus, our pieces are never mass-produced or ready to ship and I take pride in the intimacy of creating made to order pieces.  

Photographerrrrrrrr