mother * artist * author * shop owner www.shop-generalstore.com

Micaela McLucas is a filmmaker and artist based between Los Angeles, Paris and London. She studied at the Université Paris 1 Panthéon Sorbonne and completed her MFA in Contemporary Photography at Central Saint Martins in London. Raised between Argentina and LA, always on an airplane, always out of context. Three passports, four languages, learned every life lesson by getting kicked in the teeth, which is why her work hits the way it does. Her influences range from trash TV to French philosophy and cinema has always been the core obsession. Her work moves between fashion, theory and lived experience in ways that feel both precise and unruly. The world she builds is psychedelic, intimate and unapologetically feminine. She mines her own life for material and uses it to collapse fantasy and confession. Everything is neon soaked, surreal and intrusive, not to escape reality but to pierce it. She's currently writing and developing her first feature film while continuing her studio practice.

Russian-American film director from New York, currently working in film in sunny LA.

 I believe that jewelry should be a characteristic of the wearer; as distinct and individual as the person who wears it.  Always earthy and metal prominent, my form of design is to present a contemporary take on traditional items. Whether the project is to repurpose inherited pieces, design a custom item, or simply add to our collection, the process is very intentional. Since Sustainability and small-scale production is my main focus, our pieces are never mass-produced or ready to ship and I take pride in the intimacy of creating made to order pieces.  

I'm an artist and illustrator from Los Angeles. My clients include: Converse, Cinespia, ELLE, Harper's Bazaar, InStyle, LA Record, Little White Lies, Refinery29, Rihanna, Stance Socks, and The Los Angeles Times.