Freelance Illustrator Taipei and San Francisco raised, NYC based.

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Anouk Kruithof is a multi media artist; she makes mainly photos as well as video-works, installations, artist-publications, collages and social in situ-works. Anouk Kruithof is fascinated by ‘the mental state of being of humans’ of her time and environment. She responds on people’s struggle to deal with the universal emotions of life. At this moments she lives In New York, because she attends the artist in residency 'photoglobal' at the school of visual arts in New York.

Photographer

Xinyi Shao is a visual designer based in Brooklyn, NY, specializing in brand identity, editorial design and research. Her work has been recognized and awarded by Core77 Awards, TDC, Graphis Awards, Communication Arts Awards, Creative Communication Awards, IDA Design Awards. Influenced by her former finance background, her emphasis on reasoning and precision has made her value research and process, which brings originality and depth to her work. Within a root in typography and interests in technology, she explores new ways of making according to the rapidly changing world and media environment. She holds an MFA in graphic design from ArtCenter College of Design and a BS from Southern University of Science and Technology.