Art director and designer.

“Today, luxury is not lived in the same way as before. Today, luxury is not perceived as it once was. Today we experience two luxuries that do not speak the same language and do not live within the same values."

Illustrator based between New York and Seoul

Lotta Nieminen is a multidisciplinary designer and illustrator from Helsinki, Finland. She has studied graphic design and illustration at the University of Art and Design Helsinki and the Rhode Island School of Design, and has worked as a freelancer in both fields since 2006. After working for fashion magazine Trendi in Finland andPentagram Design in New York, Lotta is now based in NYC, working for design studio RoAndCo. In 2010, Lotta received the Art Directors ClubYoung Guns 8 award and was selected by Print magazine for its annual New Visual Artists review, highlighting 20 international rising designers under the age of 30. Her work has also won honorable mentions at Vuoden Huiput (Best of Finnish advertising and graphic design) as well as in various logo competitions. She has illustrated for the likes of clients such as United Airlines,International Herald Tribune Magazine,Monocle and Bloomberg Businessweek. As an illustrator, Lotta is represented by illustration agency Agent Pekka.

Brand director @ Grailed