I'm an NYC-based digital designer, illustrator, and art director.

Hi there! I'm a photographer living in New York City, my home town.

Graphic designer in Brooklyn, NY

Johanna Goodman is an Artist and Illustrator whose work seeks to explore a range of themes in popular culture including the role of the individual in fashion, in history, and in the artistic imagination. Her work draws its inspiration from Magical Realism, Surrealism, and Symbolism and references such cultural artifacts as talismans, idols, and totems. Goodman's work can be seen on posters installed in Subway stations throughout NYC, on skateboards, magazine covers, textiles, ceramics and a gallery wall near you. Her work has been featured in Marie Claire in France, The Guardian in London, Farhenheit Magazine in Mexico, Ms. and Bust in the US and on design blogs like Trendland, Colossal, Vice's The Creator's Project, The Jealous Curator, and the Fox is Black.

I am pursuing hospitality concepts that are deeply involved in the local scenes and that serve as focal points for entire neighborhoods; concepts that become not just places to stay, but gateways to communities. I am committed to reshape the way people think about hospitality by exploring experiences that stand for a cause and immerse people in meaningful moments. Head of Innovation at Design Hotels and Member of Further, narratum and NeueHouse.