Designer

Ylimay is an Art Director, Branding Designer & Stylist. She creates unique worlds inspired by the magic of nature & harmonious chaos.

“Today, luxury is not lived in the same way as before. Today, luxury is not perceived as it once was. Today we experience two luxuries that do not speak the same language and do not live within the same values."

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Tanya is a multilingual and bicultural Design Director based in New York with experience in branding, art direction, advertising, packaging, print design and web.