Head of Creative Forsman & Bodenfors in New York. Collector of visual treats 🍎 Instagram @appleoftheday

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Benjamin Critton is an American designer, art director, typographer, publisher, writer, editor and curator. He lives in Brooklyn, New York, where he makes graphic design from a studio in a neighborhood called Greenpoint. Before moving to New York, he attended the Yale School of Art. Before that, he went to Hamilton College. Before that, he went to William H. Hall High School. Before that, he went to King Philip Middle School. Before that, he went to Morley Elementary School. Before that, he went to Knight Hall Nursery School.

photographer/artist

I spend most of my time working on my startup reads.delivery— a monthly book subscription to inspire the forever learner. I also am a stylist and writer on the side.