“Today, luxury is not lived in the same way as before. Today, luxury is not perceived as it once was. Today we experience two luxuries that do not speak the same language and do not live within the same values."

Hi there! I'm a photographer living in New York City, my home town.

Kate is a Brooklyn-based artist.

Yuval was born on a warm summer's night in Palo Alto, California. Raised between London and Tel Aviv. Yuval currently lives and works in New York. He likes unexpected musical numbers in movies. He makes funny-dynamic-gritty illustrations and animations. He's worked on music videos, commercials, short films and editorial illustrations.

Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.