Filmmaker from NYC

I am a designer and a maker. I live in Brooklyn with my husband and two daughters. I paint and write when I find small pockets of time.

I’m a creative producer and writer who has worked with artists and brands around the world, including Chobani, adidas, The North Face, Stella Artois, Absolut Vodka, Audi, and Apple. I’m currently VP of Creative Production at Chobani, where I’m helping shape the in-house agency model of the future. In my free time, I write poetry and film scripts, and I’m currently developing a script about my family’s immigration story and their escape from a civil war. My work has been recognized at award shows such as Cannes Lions, D&AD, The One Show, ADC, and FWA, and has been featured in publications including Fast Company, Rolling Stone, The Wall Street Journal, and The New York Times.

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

Writer