A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company.
The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.
Tanya is a multilingual and bicultural Design Director based in New York with experience in branding, art direction, advertising, packaging, print design and web.
Neelima Narayanan, originally from India, grew up in Singapore and moved to New York to study product design at Parsons. Her inspirations come from a range of different disciplines such as science, art, or fashion and design. She is currently a freelancing designer in New York and continuing her own personal projects.