Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.

Product & Furniture Design 

Chris Dorland is a NYC based artist. He is director-at-large at Magenta Plains.

Interior Architect and Furniture Designer out of New York, originally from Copenhagen. Love all the stuff that surrounds us! Photograph by: Christian Larsen

Hilary Greenbaum is a New York-based graphic designer and design writer. Currently a staff designer and columnist at The New York Times Magazine, she studied design at the California Institute of the Arts (MFA 2006) and Carnegie Mellon University (BFA 2001). Her work has been recognized by the Society of Publication Designers, the Type Directors Club, the Art Directors Club, the AIGA, the Society for News Design and the Output Foundation.