Zara Arshad was born and raised in the UK, but has also lived in Syria and Indonesia. She now resides in China as a graduate of the BA (Hons) Design course, Goldsmiths College. Strongly influenced by Bruce Mau, Troika and Graffiti Research Lab, she continually promotes internationalism and the potential of design to solve social and political issues.  As well as practicing as a freelance, multi-disciplinary designer, Zara currently works on the Organising Committee for Beijing Design Week 2011 and writes for Design China.

Design & Illustration

I am Design Director and founder at .Oddity Studio. I am known for concept driven work. I believe in simple ideas that build brands stories, from strategy to visual language and tech. My designs are often described as distilled to the core essence where nothing can be added or removed.  My work was appreciated by international design associations such as D&AD, One Show, Art Directors Club, Asia Pacific Awards and Hong Kong GDA. 

Michael is a designer who has worked in New York since 2000. After leaving behind the bayous of Louisiana for NYC he received a masters degree in architecture from Columbia University. After school he began teaching and started SOFTlab, a design studio that is a unique blend of designers, artists, architects and educators who approach every project from a fresh perspective to create rich spatial, graphic, interactive and visual experiences. By mixing research, creativity and technology with a strong desire to make working fun, SOFTlab attempts to create new and unique experiences.

I'm Ljubljana–based Art Director & photographer. Together with girlfriend Sanja we run off–menu studio.