Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
At the midpoint of the Filbert steps, near tourist favourite Coit Tower, The Malloch is a streamline Moderne gem built in 1937. I discovered it after watching Dark Passage, a 1947 Bogart and Bacall film noir. Lauren Bacall's character lives on the third floor and Bogey holes up there. A Deco beauty cruising towards the Bay. It has the coolest lift ever.
I fell in love with San Francisco at first site, the buildings and the light, so much grooviness to dig. The signature building style I call "Wonkatecture" -a kaleidoscopic hodgepodge of giddy pioneer freedom and gilded age excess. It's a modernists nightmare! A prime example is The Vedanta Society HQ, built in 1903 to house a religious sect which fostered a multifold path to God and reflected its openness architecturally. More more more.
Located near to the Alamo square's Painted Ladies is this wonderful gothic "stick" Italian villa with a long weirde history. Built by a Candy Baron in 1889, it's housed variously; a Russian Czarist nightclub, Jazz musicians, Satanists, a Manson family member, and one of the first 60's Hippy communes -Calliope. Creepy as hell enshrouded in fog after dark.
Adobe Bookshop brings me much happiness. Not only are there a zillion wonderful used books of all kinds, there is the man behind the books, Andrew McKinley. He is the heart and soul, and his wise, welcoming and super fun personality draws all sorts of colorful characters to gather and be eccentric.