I moved to Stockholm about one year ago when I started studying Visual Communication at Beckmans College of Design. After living in super friendly Malmö for three years I feared it would be hard to settle in. It wasn't. Starting in a new school is probably the best way of getting to know people. Especially when it is a small and intense one like Beckmans. Profile picture by Hilda Grahnat.

Creative Director with 20+ years of global experience in building identities and brands that achieve business success. 

Hey

Living in stockholm. I started my career by assisting many of Swedens top photographers. In the beginning I was intrigued by fashion but over the years my course has changed towards a new more personal photography, holding a slower, more thoughtfull expression. I try to tell subtle stories that has a personal connection. My objects are landscapes, architecture and environmental portraits, often with a calm melancholy where the human influence on our surrounding is an important subject. I currently work for magazines and advertising clients along with my personal projects.

Parasto Backman is the founder of Studio Parasto Backman, a Stockholm based graphic design studio. She mixes commissions with self-initiated projects and her clients include art galleries, theaters, publishers, museums, fashion brands, film production companies etc. A central part of Parasto’s work process is about illuminating power structures in order to broaden the palette of graphic design and create space for other forms of expression, logics and references within the field. To go beyond Eurocentric traditions of thinking and making is her consistent baseline in all kinds of project attained. Since a few years back Parasto is also a Senior Lecturer of Visual Communication towards Graphic Design at Konstfack University of Arts, Craft & Design in Stockholm.