Madeleine Lithvall is a Stockholm based illustrator and the creative director of M Lithvall; a multi-disciplinary creative agency specialising in the fashion, lifestyle and beauty sectors. With a theoretical and practical background from London, Sydney and Stockholm, she has a comprehensive understanding for the industry. Her work is characterised by humor, craftsmanship and an uncompromising focus on sustainability.

Stina Persson is from Sweden and currently resides in a sunny apartment surrounded by trees in Stockholm with her family. Stina draws her inspiration from people and faces around her, from nature, from objects she finds in thrift stores, as well as imperfections and the almost - but not quite - beautiful, to create a fusion of edgy yet traditional imagery. Stina’s extensive client list includes Louis Vuitton, Sony Music, L’Oréal, Redken, H&M, Coca Cola, Absolut Vodka, Godiva, Bloomingdale’s, UNIQLO, DKNY. As well as publishing and editorial clients such as Vogue, Harper's Bazaar, Elle, Marie Claire, and Nylon Magazine

artist and art director

Hannes is a product and interior designer born and raised in Gothenburg, Sweden. After graduating from Beckmans Collage of Design in Stockholm, he worked with set design and some interior design projects before setting out on a one-year inspirational journey to Vancouver. He now resides in Stockholm, where he works as an industrial designer.

Julia Kalthoff is an axe maker living in Stockholm.