Parasto Backman is the founder of Studio Parasto Backman, a Stockholm based graphic design studio. She mixes commissions with self-initiated projects and her clients include art galleries, theaters, publishers, museums, fashion brands, film production companies etc. A central part of Parasto’s work process is about illuminating power structures in order to broaden the palette of graphic design and create space for other forms of expression, logics and references within the field. To go beyond Eurocentric traditions of thinking and making is her consistent baseline in all kinds of project attained.
Since a few years back Parasto is also a Senior Lecturer of Visual Communication towards Graphic Design at Konstfack University of Arts, Craft & Design in Stockholm.
My name is Torbjörn Kihlberg and I work as a Designer at The Studio. We combine marketing and design to help brands define their positions, create a unique voice and build sustainable values. I have been studying graphic design and digital strategy, as well as communication and leadership during my learning journey. What I love most about my job is the possibility to develop people, their communication, as well as building strong and interesting brands. I'm very driven by developing my own skills and learning new things and I get very inspired by my incredible colleagues, our interesting clients and entrepreneurship. Everything is possible with the right mindset. I'm always aiming to develop on a personal level, which is one of the reasons why I love traveling and meeting new people. I believe you learn something new from every single person you meet, and that visiting new places gives you new perspectives in life.