Aaron Rinas is an artist and designer working and living in Toronto, Canada.

Designer, Art Director

My work is an ongoing exploration across media, ranges from performance, drawing, painting, and photography. In my artistic practice, I contemplate about the role of materials,  various media, the body, and performative elements in the process of mark making gestures. I am interested in expressing ideas about how the notion of identity, displacement, and memory are held in the body.  I develop performative methods that break down boundaries between various disciplines. Through Inter-media performative practice, I incorporate the body as a material, object, and subject. I utilize the camera as a tool to capture and record my studio and staged performances, as well as activating time, space and light with body movement.
  I'm interested in the complexity of performative documentation, and the potential of both traditional and new advanced media in these representations. 

Founder and Creative Director of Blok Design in Toronto.

I am a global trotter with shoes and books in 3 different cities - Toronto, London, and Lisbon. I live to dance, and dance to live. I play the cello, follow a plant-based diet, and can speak Portuguese, Spanish, English, and basic French. Now on a more serious note... My path to Creative Director started in Lisbon, Portugal, and has taken me to many places since, including Vancouver; London, England; and Toronto. It all started in 2011 when I landed my first job at a book publisher designing educational flash games for textbook CDROMs. Since then, I've been developing my career as a creative director, working for Unit9, Nexus, and now Jam3, designing interactive storytelling projects in AR, web, and experiential tech for clients such as Google, MArc Jacobs, Samsung, Amazon, Estee Lauder, Pepsi, TikTok, Netflix, and Adidas. In between I headed the digital department at Warner Bros. Records (UK), where I focused on content strategy, creative direction, and driving digital storytelling and innovation for artists campaigns such as Muse, Liam Gallagher, and Dua Lipa; After work, I volunteer my time and give back to the community and industry by being involved in multiple mentorship programs in Portugal, the UK, and Canada. I also provide pro-bono services to nonprofits such as Help Heal Humanity, A Woman’s Worth, and One Cause a Day and have developed my personal project ReMIND Academy, a community-based learning program that stimulates critical thinking and creativity in young people from disadvantaged backgrounds. I hold a BA in Communication Design, an MA in New Media, a Diploma in Digital Design, and a TEFL certificate.