Ida is a journalist specialized in design. She has written for several culture and design publications, both in Finland as well as internationally, done research for design and architecture television programmes and taught at Aalto University. She is the editor-in-chief of Helsinki Design Weekly. She enjoys spending time on a sailboat and on skis and is a lover of thoughtful details.

New York

A Design Strategist with a focus on qualitative research, I have extensive global experience gathering and translating consumer insights that improve design on both emotional and functional levels. I champion users within the innovation process to create better experiences at home, work and play, while helping key stakeholders align on successful business strategies. Lately I've partnered with designers from every discipline to create a series of visual brand languages for a world-leading surgical robotics company. The Cooper-Hewitt National Design Museum published my book, "Design for Repair: Things Can Be Fixed," under the DesignFile imprint in May 2015. Metropolis, Fast Company, and Core77 have published my writing recently.

I am Choi Sung Min who is active in Seoul, Korea. I create cartoons and paintings based on my love for publishing cartoons.

researcher and writer