I’m Hekuran. Born in 1989, I’ve been in the advertising and design industry since 2011. In 2015, I graduated from the ADC Creative School, and since 2016, I’ve been working as a freelance Art Director for agencies and direct clients. In 2017, I became an SGD Expert Member. In early 2022, I completed further education in Interaction Design, and by mid-2022, I specialized in Generative AI, fascinated by the possibilities that artificial intelligence offers. Creativity is my passion and my drive. That’s why I go by the name SibeSiech.