Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
At the end of tramline 7 and 14 there is a huge bridge on concrete pillars. These pillars are one of the few places in Amsterdam where it’s legal to spray graffiti. My work is very much influenced by graffiti, so I love to come here and see what’s going on. It’s a very dynamic place, so one day it can be awful and the next day amazing but it’s never boring.
Banging my head against the ceiling on the first floor doesn’t stop me from drinking a coffee in café Latei at Nieuwmarkt. I love it here, especially on rainy days, which is most days in the Netherlands. This small cosy café filled with a thousand colours warms me up.
In the ever growing conservative political scene in the Netherlands, the ADM is a reminder of the freedom and chaos that Amsterdam must have once been. It gives me my dose of dirty grittiness, something which is miss in this city in constant renovation and gentrification. Evolving around a main building on an industrial shipyard on the outskirts of town, it's an area where modern gypsies, anarchists, artists and free thinkers build their houses, park their caravans or dock their house boats. It's not entirely my scene, but I am happy to know that it's there. And they throw some amazing festivals!
Amsterdam is at it’s best when it is covered in a thick layer fresh fallen snow, I like to go out at night and wander through one of the parks, to experience this beautiful metamorphosis of a city landscape.
I've always been inspired by old industrial buildings like factories, but unfortunately such buildings have become rather rare in the Netherlands. At the moment you can still find some of the remains of the old harbour of Amsterdam called the ‘NDSM werf’ on the other side of the river ‘IJ,’ but this area seems to be in transition as well. For the time being the NDSM werf is a creative place where a lot of activities are taking place. The best part for me is the 'Y-helling' to enjoy the (modest) skyline of Amsterdam and to write graffiti.