Philip Cronerud is an art director, and publisher from Stockholm, Sweden, who works within technology, art and typography. Philip used to work for agencies like Wieden+Kennedy, Printed Pages / It’s Nice That and later his own type-foundry MEDIUMEXTRABOLD®. The lure of a job offer in the Bay Area convinced him to move and embrace a Californian lifestyle.
A few years ago, the Volkskrant (one of the countries biggest newspaper) moved office to a new location. Their old headquarter now houses hundreds of artists and musician; along with dance studios, a bar/club with panorama over the city, a dreadlock 'doctor', a Russian cultural centre, a cyberpunk gallery and my photo studio on the 4th floor. It was a conscious choice by the founders to create a total melting pot. In the basement for example, 3 doors away from our music studio, you will find some cheerful weed smoking hiphop producers from the Bijlmer (the 'ghetto' of Amsterdam); an ex-yougoslavian hardcore drummer with a full analogue recording studio and a ballet school run by an obese woman in her 70's. Ok, it might seem artificial, but it really is quite magical!
A few years ago I had a conversation with a staff member from Uytenhaak Architects about concealed texts in Amsterdam, relating to my own work ‘stoned forever’, which is integrated in brickwork in the Olympic Quarter. He said that there is a text in Morse code incorporated into the Droogbak (1989), a residential building by Uytenhaak: ‘Deze muur staat er niet’ (‘This wall isn’t here’). It is located close to the railway line. Rudy Uytenhaak later told me that this was his last opportunity to protest against the acoustic fence that had to be constructed for bureaucratic reasons.
Since I was a child I always loved to go to the aquarium in Artis. This mysterious world that we will never really get to know makes me wonder and raises questions. I like this mysterious world. It’s a place to relax and think things over.