Creative copywriter in advertising --> sophierijnaard.com

Hi I’m Luca. I live and work in Amsterdam, from a small atelier full of colors in an old naval warehouse. During my days I draw space rockets, fantastic creatures, imaginary characters and fast cars, turning them into toys.

Graphic designer based in Amsterdam

I am a graphic designer and DJ from Buenos Aires, now living in Amsterdam. I run an independent design studio called Format Wars.

My works can be described as ‘post-graffiti art’. The approach, attitude and application of my designs are heavily influenced by graffiti and street art. I am fascinated by today’s zeitgeist but am also critical about it. Street art is an art movement in which many inspiring things are happening and where I feel at home. With a spray I can visually express what I cannot do with a pencil. However, I would like to go deeper than the sometimes superficial appearance of graffiti and street art and highlight those aspects that make the viewer think. I would like to express my thoughts visually, either in a clear statement or in an experiment with a still unknown outcome, which can lead to something new.