Xoana Herrera is an Argentinian director, designer and illustrator based in Los Angeles, CA, she finished her studies in the University of Buenos Aires. She loves to find ways to create simple solutions, she gives a huge importance to color, shapes and loves create characters. She defines her style by the delicate use of geometric shapes to create joyful characters and colorful backgrounds. Before landing in LA, she worked for a number of different studios in both Argentina and Europe. Her passion for illustration and her exquisite taste makes her one of the most promising artists in the motion graphics world She currently works as an Art Director with the amazing and talented people at Buck.

Founder of Blaze Type, Art Director/Type Designer

Art Director

I am an artist and graphic designer. After working for over ten years for institutions in the culture and art sector such as the Barbican Centre and the Institute of Contemporary Arts and then the leading arts publisher Phaidon, I set up my design and art studio in 2015. I split my time between design commissions and producing my own artists books.

I am a product designer, illustrator and art director. Currently Lead Designer at Spotify. I split my time between Stockholm, London and New York.