Creative Director and Film Maker. Just as tall as Michael Jordan.

Creative Director - Common Knowledge

I am pursuing hospitality concepts that are deeply involved in the local scenes and that serve as focal points for entire neighborhoods; concepts that become not just places to stay, but gateways to communities. I am committed to reshape the way people think about hospitality by exploring experiences that stand for a cause and immerse people in meaningful moments. Head of Innovation at Design Hotels and Member of Further, narratum and NeueHouse.

Creative Director

Raul de la Cerda (1988), Mexican industrial designer. Trained as a designer in Mexico, Paris and Madrid, looking to have a proper understanding of design, to produce new proposals in products and spaces, always starting from a concept without forgetting his identity, his context and the essence of each project. In 2012, he became independent and started a design firm with his name, Raul de la Cerda. He has won several awards, like the first place in the category of "utilitarian object" in the National Silver Price "Hugo Salinas Price 2015". He has been in several exhibitions at fairs and museums like Desgin Week Mexico, Abieto Mexicano de Diseño, Salone del Mobile (Milan), Salone Satellite (Milan), Cervantes Academy (Madrid), Zona Maco (Mexico), The London Design Festival (London), The Franz Mayer Museum (Mexico), among others. His inspiration is life, the continuous curiosity about things, travel, art, his family, the people around him, his country; Mexico, his history and the passion and the desire to have to do things different.