We create inspirational brands through three creative practices: art direction, branding and the creation of spaces. In our work we seek to order the attributes, qualities, history and beauty of a brand to give it an unexpected yet personal message, around which we can build a lasting and elegant image. Our clients want to build a universe of new images that convey honesty and credibility. To achieve this, we look for useful and simple solutions that are visually clear and meet their needs. We are based on simplicity and familiar languages, taking into account the imperfection and the wabi sabi philosophy. We are always researching and documenting ideas that will be eventually realised as something new and original.

artist/creative director

Multimedia adventurer and radio girl. I curate content at Sónar+D, organize a thing called Dorkbot Barcelona, and manage communications for a couple of music technology companies. I also do radio stuff at www.xrcb.cat. From time to time, I dj.

Mariano Pagella is an argentinean graphic designer & art director; a passionate about typography, colour and composition. He works from his creative studio Vasty, based in Barcelona; a multidisciplinary design boutique that focuses on the creation of imagery, visual expressions and identity, with the purpose to generate exquisite concepts by combining traditional graphic design and craft with a sensitive signature.

Claudia Aran is a graphic designer and artist from Barcelona, with a huge passion for visual arts. She considers herself an accurate designer with a strong vision and a distinctive eye for detail and style. Focusing on visual arts and graphic design, her work includes art direction, visual identity, editorial content, and visual concepts among other creations.