Co-founder and creative director of Pool Practice

People-pleasing is boring, passive and inauthentic. Carla creates influential and provocative brand experiences by challenging people to make bold and unconventional statements that acknowledge current social tension, cultivating meaningful connections between progressive brands and socially conscious audiences with high expectations. Working as an independent freelance designer and art director, Carla works predominantly with beauty, fashion, food and lifestyle brands from all around the globe. With an extensive creative network, Carla forms specialist teams that cater to the individual needs of her clients, resulting in strong collaborations and more impactful results. From conception to outcome, Carla uses finely-tuned processes in conceptual design and strategic thinking to execute on aesthetically striking visual identity systems, boutique packaging and thought-provoking advertising.

Severin Matusek is the founder of co-matter, a platform that explores what makes communities thrive. He likes bicycles, film photography and reading the newspaper on a Sunday morning.

Marianna Gefen is a Berlin-based artist whose illustrations include different techniques and mediums such as watercolor, collage, ink, vintage paper, various layers, and textures. She explores various subjects with her art, including fashion and psychology. Marianna was born in St. Petersburg, Russia, and has lived in Madrid and several German cities before relocating to Berlin. Her work has been published in The New York Times, The Washington Post, and in many other publications.

www.lena-burmann.de