Father, freak & founder.

James Goggin is a Tāmaki Makaurau (Auckland)-based British and/or Australian graphic designer from London via Sydney, Stockholm, Copenhagen, Arnhem, Chicago, and Providence. He runs a design practice named Practise together with partner Shan James, working on books, websites, exhibitions, typefaces, videos, textiles, posters, magazines, identity systems, signs, and symbols in Europe, Asia, Australasia, and North America. James is a Thesis Critic at Rhode Island School of Design, writes now and then, and lectures here and there.

Jimmy Turrell is a graphic artist and video director. He studied at Central St Martins School of Art. He combines a love of handmade collage, drawing, screenprinting and painting alongside animation and video direction. He’s resently inspired by Kulchur mag and anything on Mixpak Records, Nightslugs and Whities.

Greg Lutze is a mixed-race Asian American founder, advisor and artist.  A polymath, his interests lie in a variety of creative pursuits including design, photography, music, painting, fragrance and fashion. The Co-Founder of VSCO, Greg is a leader driven by creative vision and soul. VSCO has been named Apple’s “App of the Year,” Google Play’s “Best Apps” and Fast Company’s “Most Innovative Companies in Social Media.” Currently, his focus lies in Plaza, creating decentralized spaces for research, creation and exchange. He is a member of Gold House, a non-profit collective of Asian & Pacific Islander founders, creative voices, and leaders; a venture partner at Hidden, investing in the future of creative work; and a mentor at Praxis Labs, a creative engine supporting innovators motivated to love their neighbors and renew culture. Greg serves as an advisor to creative startups Self & Chroma.

Director / Founder Semi Permanent