Madeleine Lithvall is a Stockholm based illustrator and the creative director of M Lithvall; a multi-disciplinary creative agency specialising in the fashion, lifestyle and beauty sectors. With a theoretical and practical background from London, Sydney and Stockholm, she has a comprehensive understanding for the industry. Her work is characterised by humor, craftsmanship and an uncompromising focus on sustainability.

James Goggin is a Tāmaki Makaurau (Auckland)-based British and/or Australian graphic designer from London via Sydney, Stockholm, Copenhagen, Arnhem, Chicago, and Providence. He runs a design practice named Practise together with partner Shan James, working on books, websites, exhibitions, typefaces, videos, textiles, posters, magazines, identity systems, signs, and symbols in Europe, Asia, Australasia, and North America. James is a Thesis Critic at Rhode Island School of Design, writes now and then, and lectures here and there.

Co-founder and creative director of Pool Practice

director | photographer

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