I'm a multidisciplinary designer and co-founder of Horror Vacui Studio. A creative design studio & consultancy specializing in brand expression and visual identity within fashion, luxury and lifestyle.

Creative strategies and redefining digital storytelling, regardless of the medium.

Documentary director based in London

I’m Hekuran. Born in 1989, I’ve been in the advertising and design industry since 2011. In 2015, I graduated from the ADC Creative School, and since 2016, I’ve been working as a freelance Art Director for agencies and direct clients. In 2017, I became an SGD Expert Member. In early 2022, I completed further education in Interaction Design, and by mid-2022, I specialized in Generative AI, fascinated by the possibilities that artificial intelligence offers. Creativity is my passion and my drive. That’s why I go by the name SibeSiech.

Creative Director with 20+ years of global experience in building identities and brands that achieve business success.