Creative Director - Common Knowledge

Illustrator, programmer and interactive technical designer. Currently co-directing at 2pt Design.

Giulia is an animator, art director and illustrator.

Strategic development of corporate brands It’s not just companies and products that are popular. It’s people who believe in them. Management of brands is about making sure that spark stays lit even after years and distance. And Cornelius Mangold advises people who see brand management as a means to create value – adding to ROI.

I am a global trotter with shoes and books in 3 different cities - Toronto, London, and Lisbon. I live to dance, and dance to live. I play the cello, follow a plant-based diet, and can speak Portuguese, Spanish, English, and basic French. Now on a more serious note... My path to Creative Director started in Lisbon, Portugal, and has taken me to many places since, including Vancouver; London, England; and Toronto. It all started in 2011 when I landed my first job at a book publisher designing educational flash games for textbook CDROMs. Since then, I've been developing my career as a creative director, working for Unit9, Nexus, and now Jam3, designing interactive storytelling projects in AR, web, and experiential tech for clients such as Google, MArc Jacobs, Samsung, Amazon, Estee Lauder, Pepsi, TikTok, Netflix, and Adidas. In between I headed the digital department at Warner Bros. Records (UK), where I focused on content strategy, creative direction, and driving digital storytelling and innovation for artists campaigns such as Muse, Liam Gallagher, and Dua Lipa; After work, I volunteer my time and give back to the community and industry by being involved in multiple mentorship programs in Portugal, the UK, and Canada. I also provide pro-bono services to nonprofits such as Help Heal Humanity, A Woman’s Worth, and One Cause a Day and have developed my personal project ReMIND Academy, a community-based learning program that stimulates critical thinking and creativity in young people from disadvantaged backgrounds. I hold a BA in Communication Design, an MA in New Media, a Diploma in Digital Design, and a TEFL certificate.