Professional Colouring In

We create inspirational brands through three creative practices: art direction, branding and the creation of spaces. In our work we seek to order the attributes, qualities, history and beauty of a brand to give it an unexpected yet personal message, around which we can build a lasting and elegant image. Our clients want to build a universe of new images that convey honesty and credibility. To achieve this, we look for useful and simple solutions that are visually clear and meet their needs. We are based on simplicity and familiar languages, taking into account the imperfection and the wabi sabi philosophy. We are always researching and documenting ideas that will be eventually realised as something new and original.

Designer and Creative Director

I’m Hekuran. Born in 1989, I’ve been in the advertising and design industry since 2011. In 2015, I graduated from the ADC Creative School, and since 2016, I’ve been working as a freelance Art Director for agencies and direct clients. In 2017, I became an SGD Expert Member. In early 2022, I completed further education in Interaction Design, and by mid-2022, I specialized in Generative AI, fascinated by the possibilities that artificial intelligence offers. Creativity is my passion and my drive. That’s why I go by the name SibeSiech.

Curious about Design in culture, tech and art. Currently ECD at EF in Switzerland