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I am pursuing hospitality concepts that are deeply involved in the local scenes and that serve as focal points for entire neighborhoods; concepts that become not just places to stay, but gateways to communities. I am committed to reshape the way people think about hospitality by exploring experiences that stand for a cause and immerse people in meaningful moments. Head of Innovation at Design Hotels and Member of Further, narratum and NeueHouse.

Creative Director at Grumble Creative, my own creative & digital agency based in Milan. My life motto Emotivamente scossa. 

Fashion Stylist & Consultant, Co-founder of E.L.V. Denim www.elvdenim.com

We create inspirational brands through three creative practices: art direction, branding and the creation of spaces. In our work we seek to order the attributes, qualities, history and beauty of a brand to give it an unexpected yet personal message, around which we can build a lasting and elegant image. Our clients want to build a universe of new images that convey honesty and credibility. To achieve this, we look for useful and simple solutions that are visually clear and meet their needs. We are based on simplicity and familiar languages, taking into account the imperfection and the wabi sabi philosophy. We are always researching and documenting ideas that will be eventually realised as something new and original.