Daniela Spector studied photography in Miami and escaped the heat and Pitbull by fleeing to New York where she honed her skills in photography and set up shop. A curious photographer, her work crosses genres with a satirical and formalistic approach.

Living and working in New York

I am a multidisciplinary designer, art director, and co-founder of Tabula Rasa Magazine, a non-profit organization, photography, and arts publication established in 2013.

A NY-based multidisciplinary visual communicator with a rational visual methodology. My most interest in visual practice is to bring the essence of beautification from nature and make them practical and joyful. Currently, he works as freelance AD/designer for various project that small to big such as NIKE, NIKE NYC, SAMSUNG, DESCENTE, ROBLOX in USA and run a design studio Smile Flower in Seoul, Korea.

I am pursuing hospitality concepts that are deeply involved in the local scenes and that serve as focal points for entire neighborhoods; concepts that become not just places to stay, but gateways to communities. I am committed to reshape the way people think about hospitality by exploring experiences that stand for a cause and immerse people in meaningful moments. Head of Innovation at Design Hotels and Member of Further, narratum and NeueHouse.