Founder, Producer; Lief

Illustrator and doll maker based in London.

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Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.

Based in London, Irish artist Claudine O’Sullivan has gained industry spotlight for her distinctive hand drawn illustrations, featured in the worldwide Apple Pencil campaign, which has won the 2017 World Illustration Awards Professional Advertising category. Her uniquely traditional drawing style has appealed to established brands such as MTV, Island Records, WeTransfer, Tiger Beer and Derwent Pencils. Claudine graduated from University of the Arts London with a First Class Honours degree in Graphic Design. Her adaptable, design focused approach to art is reflected in the diversity of her commercial portfolio and client base.