I am a young product designer based between London and the village of Dedham in the rural East of England. My portfolio of work is as diverse as my professional experience. From the health sector to furniture, I aim to create products that engage with users on a human level, achieving a visual warmth that is often missing from modern design.

Animation Director

Shortlisted as Emerging Woman Architect of the Year by Architects Journal,‘new talent’ by the Guardian and ‘one to watch’ by Wallpaper’s Editor Tony Chambers in 2012. Pernilla Ohrstedt was born in 1980 in Stockholm. Her design output has been both in the UK and abroad, spanning the disciplines of experimental art, architecture and curatorial practice. In 2011 Pernilla set a collaborative architecture partnership with Asif Khan. She has collaborated on several celebrated projects with Asif, including Future Memory Pavilion 2011 for British Council and Royal Academy of Arts in Singapore, Cloud 2011 for Design Miami Basel and Colette, Paris. Pernilla & Asif are currently designing Coca-Cola’s pavilion for the London 2012 Olympic Park. The 1000sqm Pavilion is an experimental building called the Beatbox. Collaborating with the music producer Mark Ronson the pavilion seamlessly integrates innovative sound technology and experimental design into a piece of architecture that the visitor will be able to play like a musical instrument.

I am a photojournalist from London, and founder of ‘Cheer Up Luv’ a photo and interview series documenting women’s accounts of sexual harassment. 

Born in Kolkata, India I moved to the UK as a teenager and to London when I got into Central Saint Martins to study illustration. After 29 years in London I moved to Hastings on the south coast for more space, light and time.