Joanne Hummel Newell (b 1982) studied at Kingston University London from 2001 - 2004 and at The Royal College of Art, London, from 2004 -2006. Joanne is Co Director of artist run organisation Foal Arts is currently represented by Folly and Muse Gallery, London/Munich and Newblood Art London. Recent selected exhibitions and short lists include WW Gallery collateral exhibition at the 53rd Venice Biennale, Jerwood Drawing Prize, RA Summer Exhibition, Royal Watercolour Society Contemporary Competition, Shoosmiths Art Prize, The Other Art Fair London and Art MUC Munich with Folly and muse Gallery. Press features include the UK Times and Observer Newspaper, Fresh Paint magazine selected by Andrew Salgado, After Nyne Magazine, women in art issue. Works are included in public and private collections in UK, USA, Hong Kong and Australia. Joanne has also received a number of Arts Council England Grants for the Arts Awards for temporary installations and projects.

Creative director and designer

Polly Brown is a London based artist, and photographer. Having graduated from Central St Martins in 2009, after studying Fine Art & Conceptual Theory, Polly has worked throughout the art, fashion and music industry, creating concept lead visual projects. Polly's work often looks at the small unnoticed aspects of life and the world around us. Unpicking and re focusing on the small elements that make up a greater whole. Projects range from editorial, photo essays to short films. Clients have included ICA, Dazed and Confused, Kris Van Assche and DIESEL to name a few. Polly has an ongoing project called PLANTS which sees her photograph iconic brands office foliage. Originally commissioned by Ronnie's Woods Whisper Gallery the project includes some of the worlds largest corporations and is ever expanding.

Jiaqing Mo is a Chinese artist based on London, her work centres film, installation, performance to create immersive theatrical installations with video. The theme is about relationship, time, endless, instability...She try to the relationship between objects and human life by using strange human action or human-made objects.

Freelance photographer Liz Johnson Arthur has worked for everyone from Sunday Times, Observer magazine, ID, Dazed & Confused, the Face, Fader magazine. Toured with M.I.A, Blur, Seun Kuti and Lady Gaga to name a few, and during all this time her Black Balloon Archive has been growing and growing - with no end in sight.