Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Hattie Newman makes sets and images that live in advertisements, magazines, galleries, websites, books and many other places around the world. Hattie’s studio is a place where sketches and ideas quickly outgrow their pages and leap to life.

'Matthew's classwork has been of an excellent standard this term, reaching Level 2 in both Reading and Maths, and yet his progress is being hindered by his constant chatter with those around him. Having started the year extremely positively, he has become increasingly less focused on his work and more and more preoccupied with playtime.'

Elinor Portnoy is a London based product designer with a focus on materials and crafting methods. She grew up in Tel Aviv, Israel, but moved to London, to earn her MA from the Royal College of Art. Since graduation she's been working as a product designer for various companies in the creative industry while making, selling and exhibiting her own work at prominent galleries and design stores.

I am an illustrator, living in Essex with my partner and our one year old son. I studied Drawing at Camberwell College of Art, graduating in 2006. After college I continued to live and work in London for several years. I still regularly visit to shop, see friends and exhibitions. London will forever be an important part of who I am.