Product Designer based in London

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Sonya Dyakova is an art director living in London, who founded Atelier Dyakova, a multi-disciplinary, award winning visual communication agency. She leads a chaotic life with her photographer husband Edward Park and two beautiful children.

Since an early stage, Giacomo felt interested in the visual perception of the volumes, light, transparencies, light materials, and how the eye treats the mind with a thoughtful use of them. Bachelor in Product Design and a Master’s degree in Architecture provided him all the technical aspects of the use of strengths, understanding of materials and 3D modelling. Once has the technical knowledge and the convince of creating art, the material chose was the step to follow. The keenness of using a simple material whit shining properties became stronger thus after an examination of different materials the decision was to use brass and steel wire. In addition, the concept of using something cheap to create something precious is very attractive. Creating a net of sewed wire with specific mental patrons and the using the strengths, making reinforcement to create shapes and curvatures lead final sculptures and models. The process followed during the last four years has been an autodidactic process of discovering how the weight, the tensions and the structure of the net can get transformed into an art piece.

Documentary Filmmaker