Swedish Director based in London since 10 years

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Alys is a photographer based in north London. Her work has been included in over twenty international exhibitions, most recently at the Rencontres d'Arles in France and Somerset House, London. She was named Sony World Photographer of the Year 2018 for her series 'Ex-Voto' and the work was published by GOST Books in 2019. 

Artists, ethnographer, designer, photographer, strategist

Mike Guppy is a recent graphic design graduate from Camberwell College of Arts, and was picked for It's Nice That's Graduates of 2011 feature. He lives and works in London, working freelance, and is currently on a placement at New Studio London.