Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

I was born in the mid 1980's and grow up in London. From always having a fascination with mechanical objects and relentlessly playing with lego as a child becoming a still life photographer seemed like a natural progression. There is something enormously rewarding about creating exactly whats in your head. I try and make my images on first glance look completely perfect but on closer inspection its revealed there are many imperfections, if you look closer at the 'Wrapping Paper Series' you can see all the joins and creases. I think this makes it look and feel like a photograph and not CGI.

Director, Regular Practice

Interior Designer

Cristian Zuzunaga is a multidisciplinary artist and designer that explores the close relationship existing between the virtual and the real world.