I'm a London based freelance portrait and commercial photographer. I was born in London but grew up in the new town of Milton Keynes then spent most of my 20's getting high and having a ball in the old town of Northampton. I was lucky enough to spend a couple of years in New York City and now I'm back in my beloved London.

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Sirli Raitma is a London based photographer. Sirli’s images span portraiture, landscapes and interiors, but portraiture – especially involving ambiguity via costume or displacement – is her heartland.

Film Director

Emily is a creative/ writer/ photographer/ filmmaker/ collector of junk, based in London.