Graphic designer working in London with frieze magazine, Whitechapel Gallery, Tate Publishing and more.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

I'm an artist/ photographer based in London and Mumbai. I'm Interested in history, current affairs and cultural identity. I'm inspired by my immediate surroundings. I travel a lot and always make work in the places I visit. I often turn my attention towards architecture in order to examine the identity of the places I visit. I work intuitively in a documentary manner as it allows me more in depth involvement with my subject. I only use film/analogue processes, mainly mediaum and large formats. These are preferred as they are more precise and slower and aenable me to take time over the composition, to produce a more thoughtful and deliberate image, as compared with the snapshot/hit and run type of photography.

Adrian Westaway Co-founder & Director of Technology and Magic at Special Projects Adrian is an inventor, engineer and experience designer on a mission to make the human-technology interaction meaningful and delightful. As co-founder of Special Projects he harnesses technology, inclusive research and magic thinking to devise design propositions that feel familiar yet wondrous. A self-taught magician since the age of 11 and full member of the Magic Circle, he relentlessly pursues his conviction that “designers should use magic thinking and try to introduce surprise, delight and fuzzy feeling in the things they create.” After becoming the first ever James Dyson Fellow in 2007, and a Fellow of the Royal Commission of 1851, in 2010, for his work on interactive lighting systems, Adrian built a playground in Peru, had whisky with Derren Brown as a student in Bristol, and tried to make his teachers disappear. His contagious passion for magic and engineering made him a beloved tutor and lecturer in Design & Innovation at Queen Mary University and the Royal College of Art, in London and a visiting faculty member at the Copenhagen Institute of Interaction Design. There he teaches ‘Magic and Design’, a nomadic workshop where students are introduced to methods of using design and technology to create enchanted products and experiences.

Illustrator & Animator based in Kingston Upon Thames, UK.