About Jody
Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.
http://pentagram.com
Current city: London
Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.
 
Best Udon in London, with an exceptional specials board. The head chef Shuko Oda opened the first restaurant in Soho 11 years ago, and they now have restaurants in the City and on Broadway market. Great for kids, our son loves the Mackerel udon.
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The Garden Museum and the Garden Museum Cafe are a welcome addition to an area of London that is slow to change. The food at the cafe is modern and seasonal, and the space is beautiful and looks out into a small garden by Dan Pearson. Christopher Woodward, the museum director, is active in improving and campaigning for local green spaces and creating space for the local community. The Museum lives inside an old 18th-century church and has a changing program of exhibits. Worth noting, it is a museum on the subject of gardening, not of gardens, so don’t expect many flower beds. Throughout the summer holidays, the Museum has lots of great events for kids, including cooking and drawing. Luke and I also designed the identity for the museum… the tote bags and visitor badges are particularly nice.
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I can't pass without dropping in, Orcs Nest is a small independent boardgame, D&D etc store that's been around forever(1987)... and has the best logo. Good selection of games for younger kids too.
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Great comic shop that stocks small press, and everything else you'd expect to find. The kids section starts at early ages and has something all the way up.
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Since graduating in photography from Falmouth in 2009 Toby has lived in London working for clients such as Channel Four the Guardian and the Photographers Gallery. His work has been included in awards such as the Taylor Wessing Portrait Prize, The AOP and Magenta Awards. Toby was recently selected as one of the LPA Futures and is now Represented by Lisa Pritchard Agency.
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Creative Director & art director/Founder of a new creative studio coming soon. World traveller. Seeker of local places for local people. 
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Director of Studio PSK - London based design and creative agency.
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Born in Kolkata, India I moved to the UK as a teenager and to London when I got into Central Saint Martins to study illustration. After 29 years in London I moved to Hastings on the south coast for more space, light and time.
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