An Interior designer from Shanghai, just graduated from RCA. 

I’m an illustrator, maker and art director based in London and work with photographers to create images for clients such as the V&A, Orange, The New York Times, Creative Review and Wallpaper*. As part of Peepshow Collective I work collaboratively with the other members on exhibitions, animation and installation projects. Portrait by Jenny Lewis.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond. 

Since graduating in photography from Falmouth in 2009 Toby has lived in London working for clients such as Channel Four the Guardian and the Photographers Gallery. His work has been included in awards such as the Taylor Wessing Portrait Prize, The AOP and Magenta Awards. Toby was recently selected as one of the LPA Futures and is now Represented by Lisa Pritchard Agency.

Creative Director & art director/Founder of a new creative studio coming soon. World traveller. Seeker of local places for local people.