Creative director

Sustainable fashion writer and editor, former fashion editor for Metro newspaper. Founder of hownowmagazine.com

I'm an Interiors and Still Life Photographer, based in London. Kristy was raised in 14 houses over the 18 years she grew up in North Yorkshire. It may be this steady flow of homes, and way of living, that led to her curiosity to shape the everyday. Her love of photography was cemented in the Autumn of 2005 while spending six months at university in Springfield, Missouri, developing her calm, clean and focussed style while photographing with her Mamiya C330. She draws influence from American and European Modernist architecture, along with suburban imagery from the 1950’s onwards, creating surreal and playful imagery hinged on her desire to form intrigue, through line, form and arrangement.

I am a filmmaker and photographer from London. In 2009 I exhibited my reportage America project 88 Days at Bloomsbury's Orange Dot Gallery. Having recently finished a 35mm 15-minute short, I am now writing a feature film. I am also currently organising my next photographic exhibition, Sweet India, which I made last summer.

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.