Shortlisted as Emerging Woman Architect of the Year by Architects Journal,‘new talent’ by the Guardian and ‘one to watch’ by Wallpaper’s Editor Tony Chambers in 2012. Pernilla Ohrstedt was born in 1980 in Stockholm. Her design output has been both in the UK and abroad, spanning the disciplines of experimental art, architecture and curatorial practice. In 2011 Pernilla set a collaborative architecture partnership with Asif Khan. She has collaborated on several celebrated projects with Asif, including Future Memory Pavilion 2011 for British Council and Royal Academy of Arts in Singapore, Cloud 2011 for Design Miami Basel and Colette, Paris. Pernilla & Asif are currently designing Coca-Cola’s pavilion for the London 2012 Olympic Park. The 1000sqm Pavilion is an experimental building called the Beatbox. Collaborating with the music producer Mark Ronson the pavilion seamlessly integrates innovative sound technology and experimental design into a piece of architecture that the visitor will be able to play like a musical instrument.

Freelance animation director in London.

Amanda Eliasson is a Swedish animation director based in London. Her work place primary interest in hand generated processes. She recently graduated with an MA in animation from the Royal College of Art, London. Now she’s a freelance animation director in the UK. “Since I started animating I’ve developed an interest in making flat images transport the viewer into a three dimensional space. I would say my style is playful and naive in contrast to the difficult social subjects I often address in my films”.

Martin is an art director, designer and photographer. He is also an academic and teaches at Central Saint Martins, School of Fashion and at the University of Brighton. He resides in South London where he runs his creative studio Andersen M. His film work has won many international awards and both his design and photography has been exhibited internationally.

After years of casually being Ask The Hoff to friends and friends of friends I decided to share my knowledge and discoveries of London and beyond.