Simona Sharafudinov is an artist living and working in London. Born in Eastern Europe, emigrating to London at an early age she has been a Londoner for over two decades. 

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Since graduating in photography from Falmouth in 2009 Toby has lived in London working for clients such as Channel Four the Guardian and the Photographers Gallery. His work has been included in awards such as the Taylor Wessing Portrait Prize, The AOP and Magenta Awards. Toby was recently selected as one of the LPA Futures and is now Represented by Lisa Pritchard Agency.

Antidisciplinary artist and designer working from the bowels of Somerset House.

Louise Pomeroy is an illustrator based in London. After graduating from Kingston University'08, Louise has gone on to win a D&AD New Blood award for her book of illustrated shorts 'I Married a Toyboy Convict'. Recent clients include Random House, No Brow, Super Superficial and Suzuki Motoden.