London based Italian inventor & designer | Founder & Creative Director of Special Projects

Gi Myao is a painter and illustrator living in London. Central Saint Martins fashion design graduate, she worked as a fashion designer, print designer and sometimes brand consultant, until she decided to focus on fashion and style illustration working extensively for international magazines and fashion houses. Gi is now a proud working-mum. She launched babies and kids online concept shop, Rocket Shop London in 2016.

Nicole Chui is a freelance embroidery artist and designer based in Hackney. Her embroidery art is described as messy, brash, and disruptive. She has worked with the likes of Converse, Nike, Gal-dem and Parlophone. In 2019, she was named one of the future faces under 25 by the Evening Standard. 

Director of Stories + Pictures

Jocelyn (b. 1988) is a photography graduate from Worcestershire, England. She started taking photographs at a young age, making a photobook aged seven. She regained her passion for taking pictures during high school and after completing a BTEC in Photography she graduated in June 2010 from a BA in Photographic Art at the University of Wales, Newport.  She currently lives and works in London, working on various projects and preferring to shoot in medium format.