Alistair Hall is an award-winning graphic designer based in London. He set up his design studio, We Made This, in 2004, and specialises in thoughtful, simple, beautiful graphic design for print. He has made work with clients including Penguin Books, Historic Royal Palaces, Jeremy Tankard Typography, the National Trust and John Lewis.  Alistair is also a co-founder and art director of the children’s literacy charity Ministry of Stories, and its fantastical shop, Hoxton Street Monster Supplies. Alistair has been writing about design and visual culture at wemadethis.co.uk/blog for over ten years. He also teaches at Central Saint Martins and The Sir John Cass School of Art, Architecture and Design; and has given talks about his practice across the UK and overseas. He’s currently researching a book about London’s street nameplates.

Jody Hudson-Powell, together with his brother and life-long creative collaborator Luke Powell, joined Pentagram as a partner in 2015. Originally hailing from Somerset, England, the brothers had great success with their independent design studio Hudson-Powell. Jody has always been interested in the ways technology shapes the way we view and experience the world around us. These interests culminated in an experimental practice developed at Central Saint Martins and a Virtual Environment MSc at UCL’s Bartlett School of Architecture.

Genevieve Lutkin is an artist based in London and graduate from the Royal College of Art Moving Image and Photography MA programmes. Working in photography and moving image, her work has been exhibited at galleries such as TATE Modern, Mimar Sinan Contemporary Art Museum Istanbul, Pump House Gallery London, Focal Point Gallery Southend and screened at festivals such as UnderWire Film Festival and Alchemy Moving Image Festival. She has also been involved with the Tomma Rum artist residency in Skellefteå, Sweden and has presented research examining ‘The Uncanny’ within moving image at the Academy of Finland and Finnish Anthropological Society interdisciplinary conference in Helsinki, Finland.

Product Designer based in London

Emmanuelle is a Swiss-Canadian animation director and illustrator living in London. She studied animation at the world renown Gobelins school in Paris. She's been working for international client since 2004, and published a few illustrated books too.